Albéric SS22 Campaign
Art direction + concept by me.
Photography (on film) by me and Jean-Guillaume Bastin
Styling: Keegan Lathe
MUA: Jess Cohen
Albéric's Spring/Summer 2022 collection exemplifies the brand's dedication to sustainable fashion and meticulous craftsmanship. Each piece is handcrafted in Montreal using sustainable textiles and produced in limited quantities to ensure exclusivity and minimize environmental impact. Rooted in themes of nature and rebirth, the collection draws inspiration from the cycles of growth and renewal, seamlessly blending organic forms and earthy tones—such as terracotta and muted greens—with contemporary silhouettes. Through fluid draping, subtle asymmetry, and textures that mimic the imperfections of nature, the designs evoke a sense of grounded beauty. This collection embodies Albéric's vision of a sustainable future, where fashion harmonizes with the natural world and celebrates its capacity for regeneration.
Fun fact: This campaign was shot in a park that was once a dumpyard, symbolizing the transformative power of rebirth and renewal.