Chlorophyll Campaign
This FW21 campaign, which I had the privilege of creative directing, brings Chlorophylle’s heritage into an urban setting, showcasing the versatility of its sustainable outdoor apparel. Founded in Quebec in 1980, Chlorophylle is deeply rooted in values of respect, self-improvement, and team spirit, blending high-performance functionality with contemporary style. The campaign emphasizes eco-friendly materials like recycled polyester, organic cotton, and Tencel, while adapted for city living.