Goodee
X-mas campaign: The Art of Giving
I worked on the concept as much as the set design on this great collaboration with Montreal eco home goods brand Goodee. This campaign highlights Goodee’s hero products through the lens of The Art of Giving, inviting people to reimagine gift-giving as more than an act of generosity but as a reflection of connection, purpose, and meaning. By weaving narratives around the timeless values of giving—whether it’s time, food, care, or kindness—the campaign positions Goodee as a brand that celebrates thoughtful living and impactful choices.
Fun fact: The Gift of Nature was the only one shot outside as we thought the natural setting was important.
Photo: Yang Shi and Jean-Guillaume Bastin