A great brand is like a hit song

—you may forget the lyrics,

but you'll be singing it in your head for years.

Let me help you capture that feeling of the hit song.

With 10+ years as a creative director, I help brands nail the big vision while perfecting the details that make it pop. I will guide your brand project from concept to “wow”, blending creativity, relevance, strategy and artistic flair to make sure it sticks.

Skills: Creative conception, campaign, copywriting, concept, art direction, direction.

CLIENTS

All Birds
Bench
BTS
CAE
Cirque du Soleil
C2 Montreal
Ellen MacArthur Foundation
Elle Canada

Frank And Oak
Heart And Stroke
Hyundai
Ivanoé Cambridge
Katimavik
Lambert & Fils
Loto Québec
Nutrafol

Odelayo
Oscar Massin
Rudsak
SSENSE
United Nations Development Program
Urbania
Ville de Montréal
Vinfast

PUBLICATIONS

Pin-Up
Sticky Rice Magazine
Elle Canada
GQ
Urbania

ABOUT

Work with someone who gets it.

Everyone talks about thinking outside the box, but let’s be real, the real insight comes from standing on its edge—where you can see both sides.

Bonjour Hi, I am a Montreal-based creative director with over 10 years of experience shaping interesting fashion, advertising, and branding narratives. Drawing from my unique perspective—born in China, and raised in Canada—I bring a fresh, innovative lens to every project. My creative direction merges style with purpose, always focusing on sustainability, community, and inclusivity.

I’ve worked and collaborated with industry-leading brands like Sid Lee, SSENSE, Frank And Oak, Elle Canada, Rudsak, and the Ellen MacArthur Foundation. I specialize in crafting and shooting compelling campaigns challenging the status quo, blending storytelling, design, and content creation. Recently, I was head of content at Sid Lee and led the creative vision at Rudsak as their Creative Director.
Driven by a passion for innovation, my work inspires and captivates; I am never scared to try new things.