YANG SHI creative director/content
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Generations of Impact: Katimavik Rebrand

For Katimavik's 50th anniversary, I crafted a comprehensive timeline and developed a mini-website, shaping the content strategy and copy to celebrate its rich legacy. The project highlights five decades of impactful stories, emphasizing the program's ongoing commitment to unity, diversity, truth and reconciliation, and youth empowerment. View the micro website.

An exhibition was held at the Phi Center with the CEO and famous past participants of the program. A billboard was displayed at one of the city’s busiest subway stations.

Design Studio: Protocol


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