Odelayo SS21
All about comfort. The Odelayo SS21 campaign revolves around the idea of celebrating everyday joy through colourful, comfortable sweatwear. It's a bold and playful nod to self-expression, merging fashion and functionality. The campaign positions the collection as the go-to wardrobe for people who want to feel both comfortable and confident while embracing the vibrancy of daily life.
This was a social campaign.
Fun fact: The big puff, made entirely from textile scraps of the current collection, stands as a bold centerpiece, embodying Odelayo's commitment to creative reuse and its zero-waste philosophy.