Rudsak 30th Anniversary
Rebel is kind. Rebel is free. Rebel is brave. Rebel has no age. Rebel with a heart.
30 years ago, Rudsak made its name with the leather perfecto as a staple of the Montreal alternative scene. Celebrating 30 years of this iconic Canadian leather brand, this campaign is a tribute to the community of rebels—those who challenge norms and inspire others to rise. Each jacket captures the spirit of those who dare to stand out, embracing their individuality with the boldness of a rock anthem that echoes across generations. This campaign lives on social, web, store and packaging.
Fun fact: The song featured in the video is called Salad by Montreal band Pomegrenate. The band is in the video during the moshpit.
Creative direction/ Direction: Yang Shi
DOP: Johnathan Brisebois
Photographer: Jean-Guillaume Bastin
Models: Elizabeth and Charles and Demon the doberman
Makeup: Jess Cohen
Stylist: Keegan Lathe
Producer: Kim Nguyen
30 years ago, Rudsak made its name with the leather perfecto as a staple of the Montreal alternative scene. Celebrating 30 years of this iconic Canadian leather brand, this campaign is a tribute to the community of rebels—those who challenge norms and inspire others to rise. Each jacket captures the spirit of those who dare to stand out, embracing their individuality with the boldness of a rock anthem that echoes across generations. This campaign lives on social, web, store and packaging.
Fun fact: The song featured in the video is called Salad by Montreal band Pomegrenate. The band is in the video during the moshpit.
Creative direction/ Direction: Yang Shi
DOP: Johnathan Brisebois
Photographer: Jean-Guillaume Bastin
Models: Elizabeth and Charles and Demon the doberman
Makeup: Jess Cohen
Stylist: Keegan Lathe
Producer: Kim Nguyen