Rudsak FW24
Fashion is perhaps one of the most underrated forms of art. For Rudsak FW24, I envisioned a campaign that pays homage to craftsmanship and tailoring as an art form. Each model, hailing from an international agency, is placed on a pedestal, akin to a sculpture in a museum. This campaign spans social media, web, and print. Videos were directed in collaboration with Chivalry Creative.
Fun fact: Wendy, the Asian model whom I cast, bears a striking resemblance to me, causing quite a bit of confusion on set. As they say, a creative director often casts models in their own image.